Advance Cairns’ renewed regional focus has been solidified with the launch of a new corporate image for the organisation.

The economic development agency has adopted a fresh corporate image anchored with the tagline, “Our Region One Voice”, which reinforces its commitment to operating in a truly regional manner. 

Earlier this year Advance Cairns signed an agreement with the Far North Queensland Region of Councils (FNQROC) to work in partnership to facilitate sustainable economic development growth for the region, which encompasses the local government areas of Cassowary Coast, Yarrabah, Cairns, Tablelands, Wujal Wujal and Cook. The agreement included the appointment of a Regional Development Officer to support and facilitate robust economic linkages between Cairns and the surrounding council areas.

The impetus for the new logo, which was designed by local graphic design and branding company Smart Artz, effectively re-brands the organisation in this time of growth.

Advance Cairns Communication Committee Chairman Jeremy Blockey said, “The process of reviewing our brand and what we do has been extremely valuable for the organisation. The new logo is just one manifestation of that, and I trust that as Advance Cairns gets involved in new regional initiatives, the people of Tropical North Queensland will come to increasingly recognise the organisation and see the benefits arising from our activities.”

The current Advance Cairns logo has been in existence for quite a few years and is no longer indicative of the new purpose and geographical reach of the organisation. This re-branding exercise carries with it the following objectives:

• To communicate to Advance Cairns’ target audiences that it is an organisation with a wider-reaching geographical demographic than the company name suggests;
• To deliver a strong corporate identity for an organisation that is progressive, proactive and successful;
• To revitalise the company’s logo in order to demonstrate Advance Cairns’ new-found regionality; and
• To convey to the general public, the Tropical North Queensland business community, and all levels of government that

Advance Cairns is the over-arching organisation charged with the task of advocating for TNQ, co-ordinating regional efforts to bolster the region’s economy, and facilitating and fostering the development of new and existing business opportunities.